With health and fitness playing a big part in the way of life on the Southern Gold Coast, this month our business feature is on Chris Van Hoot and Matt Judd, cofounders of ‘Those Guys Events’. Their passion for sport and adventure is bringing new events to the Southern Gold Coast that combine an active and healthy lifestyle with our picturesque natural landscape.
Chris Van Hoof and Matt Judd, cofounders of Those Guys Events, are bringing a different slant to the Southern Gold Coast events scene. A much steeper slant.
Chris and Matt both own local fitness businesses – Chisel Fitness, and Judd Adventures, respectively, and share a passion for events that engage the community, encourage everyday people to get out and get active, and at the same time showcase the spectacular natural environment of their local region on the Southern Gold Coast.
They formed Those Guys Events two years ago, after getting their first event, Tomewin Mountain Challenge, off the ground in 2011. Now in its fourth year, the Tomewin Mountain Running Festival has evolved. The 21km Tomewin Mountain Challenge remains the signature event, while shorter courses have been added to expand the offering and encourage more participants to join in – including a 14km, 6km and 1km Dash for Duschenne’s course, raising money for the Aiden Richardson Trust.
As the Gold Coast fitness culture spreads, not surprisingly Tomewin Mountain Running Festival is seeing growth in the number of registrations year to year. Participants are coming from Brisbane, and even as far away as Darwin to compete in the ultimate Mountain test.
However, Chris says the philosophy of Those Guys Events is not about staging the biggest and fastest competitions, but developing events that encourage participation and have a real connection with the local community. This year, they’ve partnered with Tugun Bendigo Bank and are hoping the event will attract more stakeholders and community groups – involving the whole community, not just competitive runners. “We want these events to be about regular mums, dads and kids having a go. Promoting a culture of exercise within the family is really important to us,” says Chris.
Chris and Matt will be expanding the number of events on offer into next year, and Chris says they are always looking to develop events that sit outside the box. Last year they partnered with V8 Superfest to create the Runners’ Hot Lap, giving entrants the opportunity to run a lap of the GC600 track – without the cars, of course.
The guys have also started a video blog, sharing their insights into running, fitness, sports, events and community through their website and social media www.thoseguysevents.com.au