For the first time in Australia, through a partnership with Magic Light Pictures, The Gruffalo will come to life at Currumbin Wildlife Sanctuary via The Gruffalo Trail experience and a new augmented reality app.
Launching on Friday 5 April, the new experience will take guests on a journey through the deep dark wood and meet their favourite characters along the way.
Currumbin Wildlife Sanctuary General Manager Michael Kelly said this iconic character will bring joy to thousands of kids at the Sanctuary, in an Aussie-first, that utilises augmented reality (AR) technology in a natural environment.
“We have been working with Magic Light Pictures to create our brand-new outdoor experience; one that will give kids the chance to see much-loved characters come to life in a new way.
“This initiative sees us combining state-of-the art technology with nature, keeping the kids active and entertained at the same time.”
The Gruffalo Trail is free with entry and families can download the complimentary Gruffalo Spotters app and follow clues through an interactive trail. For those wanting to step away from technology, there are heaps of fun interactive experiences along the trail to enjoy.
“The self-led trail will be packed with fun facts about the characters from the book. Once you have spotted the characters, the app will bring them to life in 3D animation.”
The Gruffalo was initially published in 1999 in the United Kingdom and celebrates its 20th Anniversary in 2019. The book has sold over 13 million copies, has won several prizes for children's literature, and has been developed into plays on both the West End and Broadway and even an Oscar nominated animated film.
Find more details about the new experience here