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Accommodation Houses Invited to Participate in New Research Initiative

Posted on Friday, May 04, 2018

Connecting Southern Gold Coast has partnered with STR Global to encourage local operators to participate in the Free Hotel Survey Report. 

STR is offering this free product to accommodation businesses to provide greater market knowledge that will help drive performance standards across the industry.

For example, if you see that your weekend occupancy levels are not keeping pace with market averages, how do you attract more customers on those nights? Each property’s information remains confidential and secure, with all data reported in aggregated format. 

We are encouraging individual properties to support this initiative by supplying data to the research survey that will allow businesses in our region to better understand seasonal rates and occupancies. 

CSGC CEO, Peter Doggett, said, “This information will not only assist accommodation operators in understanding how they compare to the local average, but will also provide their individual owners or Body Corporate with accurate data on a monthly basis from a reliable, global research organisation.”

“This information has not been achieved previously for the Southern Gold Coast, so it is a great opportunity to build our region’s data.” 

STR provide benchmarking and analytics for the global hotel industry and are used by Tourism Events Queensland to support their data collection. 

To sign up or find out more, contact Paul Hammond on phammond@str.com or (02) 8091 2009.


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